"There are as many different and fascinating properties as there are different materials that can be used to construct a building, they will qualify, modify and radically change every architectural form, continuously and naturally." Frank Lloyd Wright

Interculturality of luxury The interpretation of the luxury concept, as well as of the style, takes on different nuances depending on the culture and traditions of the countries referred to: if in Europe, for example, a minimalist aesthetic with rational forms is broadly preferred, in Arab countries, tastes tend towards preciousness and opulence.

According to analysis presented at the last Real Estate & Finance summit, an event organized by the 24Ore Business School and Il Sole 24Ore, there will be increased investment in hotels and European cities in 2019. Considering the current substantial flow of tourists, they are certainly in the spotlight.

Thanks to the most up-to-date industrial processes, it is now possible to give shape to the most varied design ideas . However, we can distinguish between a common floor or wall covering and one that manages to synthesize functionality, comfort and refined aesthetics; just as not all buildings are works of architecture as some are simple building constructions. The objective of this short article is to understand what makes a surface an element of design .

When thinking of traditional materials for architectural cladding, these have highly defined technical and aesthetic qualities closely related to their nature and physical composition: wood is wood, it can neither seem nor have the performance of stone; stone cannot look like steel and so on.

The relationship between aesthetics and function is one of the most complex and debated dynamics in the history of architecture; over the decades it has generated different schools and currents of thought. Using the metaphor of a scale, one can imagine the two elements, each of a different weight that is nevertheless variable according to the designer's interpretation.

The main criterion that leads to the choice of material for covering a kitchen worktop is undoubtedly its resistance and durability over time, even if there are always those who prefer aesthetics. 

Spas and wellness centres are among the most popular places for short and medium-term holidays. What better way to escape from urban neurosis and carve out one's own sense of self than in an environment designed exclusively for peace of mind? Care of the body and, indirectly, of the mind, is an ancient practice: since the appearance of baths in Roman times and 18th century noble residences, man has looked to water and natural elements as precious means by which to recover lost energy and be invigorated.

"For us, Made in Florim is passion, sustainability, and innovation." Claudio Lucchese – President of Florim Ceramiche Passion for design Guided by an innate passion for beauty and design, Florim creates products for any type of design requirement, ranging from outdoor architecture to interior decoration. All this is encapsulated in the Group's payoff: Design is our passion.