Florim is a stoneware production company with more than 50 years’ experience that, through passion and skill, has managed to establish itself on the international market. Its products stand out for their quality, technological advancement and style, such that the production of simple cladding has become a thing of the past, and we now only speak of genuine design objects.

Spanning two centuries Cementine tiles were created between the nineteenth and twentieth century and are the product of the second industrial revolution, which led to the cities becoming populated and consequently to the rising demand for dwellings. It was thus a very prosperous period for the construction industry, which, however, had to respond to new needs.

For several years, porcelain stoneware has been prominent on the market as a versatile material for indoor and outdoor finishes. Today, thanks to rectified stoneware, the application potential has further expanded. But how did this rectified product come about?

In recent decades the production of porcelain stoneware has undergone significant advances. In particular, it has specialised in the construction of large slabs in dimensions which were unthinkable until recently, and with thicknesses of less than one centimetre. The large sizes have allowed its widespread use as an external covering for floors and facades, and in addition, the reduced thicknesses make it suitable for truly innovative uses.

In the late seventies, there was the most important turning point in the field of ceramic production: the creation of porcelain stoneware. This led to a radical transformation of the industry.

At the end of the twentieth century there was a tendency in large cities like London, Berlin and New York, but also Milan, to convert disused factories and industrial spaces into lofts, residences and offices: the industrial style was born.

Thanks to a growing demand on the contemporary market and on the resulting research in technical fields, large-format porcelain stoneware (slabs up to 160x320cm) can now respond to the most varied project needs and guarantee resistance and applicational versatility in only a few millimetres of thickness.

The production of porcelain stoneware has gone through an era of great innovation. Today, slabs can be made with defined and variegated textures, representing the appearance of natural materials to where the difference is hardly noticeable. Furthermore, production has also specialized in large slabs that are less than one centimetre thick and whose size would have been unthinkable until recently.

One. One identity of large-format porcelain stoneware is that its technical characteristics are uniquely suitable in the fields of building materials and interior design.