Shape your ideas and learn more about porcelain stoneware

A Made in Florim e-book for your interior design projects

Textures and Patterns for Interior Design: a Study in the Use of Colour

A guide to creating impressive contemporary spaces

An e-book all about porcelain stoneware and its technical applications

Tips and ideas for your architectural design projects

Design floors and walls: inspiration for unique surfaces

Thanks to the most up-to-date industrial processes, it is now possible to give shape to the most varied design ideas . However, we can distinguish between a common floor or wall covering and one that manages to synthesize functionality, comfort and refined aesthetics; just as not all buildings are works of architecture as some are simple building constructions. The objective of this short article is to understand what makes a surface an element of design .

Colour coordination is important in interior design: read our e-book and  discover how to get the best out of it!

In the English language, the term design is tout court; while in Italian it has a more specific meaning as interior and product design. In any case, something that has been designed is something that has been thought out, planned and reasoned, and is the result of a succession of choices.

In all design processes inspiration is key: inspiration is not a romantic, naive suggestion but is, rather, the foundation for the concrete rendering of a project idea.

The surface, also defined as skin in interior design, is the dominant aesthetic element. This is regardless of its intended use, which may be for the facade cladding of a building, the top of a kitchen counter or indoor flooring. In addition to canonical materials such as stone and wood, the manufacturers of the most advanced coating materials propose options that can combine the best technical performances with the most refined aesthetic ideas .


Polychrome by Cristina Celestino - CEDIT
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Design: aesthetics and functionality

When visiting royal palaces or noble residences of the past, we realize how colours and the richness of material were much more present than they are in our era. The classic enfilade of baroque-style rooms presents a set of spaces each designed with its own identity and, often, with a dominant colour. If the ceilings were frescoed by the great artists of the time, the walls were literally dressed in precious damask fabrics, a necessary and worthy background for the paintings that would have enriched them.

Looking through the best international magazines or sector websites we see that, following a phase in which interior minimalism prevailed, there has been a reversal in trend: a desire for colour, texture, fantasy and pattern is now invigorating the interior design sector.

Many surfaces are therefore conceived as central elements in the project and not only as neutral backgrounds for furnishings.


Neutra 6.0 - Casa dolce casa - Casamood
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If the fabric or paper covering of a wall is effective but also delicate and easily worn out, there are alternatives on the market which have the same aesthetic quality and far superior technical characteristics. Porcelain stoneware offers the possibility of combining the two needs and of being adaptable to every aspect of the project. In fact, among the various options, porecelain stoneware presents unique surfaces inspired by the world of fabrics, marble, stone, wood, cements and resins, while maintaining unaltered technical performance. Some Italian companies today produce stoneware surfaces that are objects of true design, having the same DNA as large furnishing accessories.



Rilievi by Zaven - CEDIT
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The palette of materials

Among the oldest materials still used today are stone and marble, protagonists in the history of ancient, modern and contemporary architecture. From the porosity of travertine and stoneware to the richness of the shades of tropical marbles, we can introduce the aesthetic elements of these materials to stimulate the surrounding environment and generate a symphony of surfaces, furnishings, colours and lighting.

If, on the one hand, the minimalism of the neutral surfaces of resins allows for a cleaner background, the use of stone and marble aesthetics introduces a unique expressiveness to the space.

The most modern industrial processes are able to preserve the aesthetics of these materials while correcting their natural limits and functional performance: porcelain stoneware today represents the ideal solution for maintaining aesthetic and technical characteristics. The transference of stone and marble inspiration to large slabs would be unattainable through the use of natural material; designers have much creative freedom when working with porcelain stoneware.


Stontech / 4.0 - Floor Gres
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A perfect combination of aesthetics and functionality is therefore an essential element for design, and it can be achieved through the use of porcelain stoneware slabs. These permit the desired aesthetic result by eliminating problems that are typical of a project that uses diverse materials:

  • Thickness management;
  • The type of installation;
  • The increasing number of interlocutors during installation: each material has its own technical requirements, needing the intervention of specialized installers;
  • The added attention required to analyse the compatibility of materials from a technical point of view.

In the current context, where the concepts of modality and usability within a living have radically changed, porcelain stoneware stands out as a modern and attractive option.