Shape your ideas and learn more about porcelain stoneware

A Made in Florim e-book for your interior design projects

Textures and Patterns for Interior Design: a Study in the Use of Colour

A guide to creating impressive contemporary spaces

An e-book all about porcelain stoneware and its technical applications

Tips and ideas for your architectural design projects

One, No One and One Hundred Thousand... the varieties of large-format porcelain stoneware

One. One identity of large-format porcelain stoneware is that its technical characteristics are uniquely suitable in the fields of building materials and interior design.

No one. Stoneware has a vast number of textures and finishes such that it is difficult to identify its original nature. What is its true appearance?

One hundred thousand. Because a hundred thousand images and suggestions come to mind when looking at this material. Stoneware can be elegant and refined in its marbled finishes, ancestral and material in its stone and wood versions, industrial and raw in its cement and metal collections. It can put on an infinite number of masks; some are listed below.


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The hall at Hotel dei Fiori, In Alassio on the Ligurian coast, was designed by interior designer Alessandra Braida. Set in a nineteenth-century nobles' palace, the hotel hall has regained its unique splendour thanks to its wall panelling but, above all, to its coffered floor. The floor was laid with two different types of large size porcelain stoneware slabs: size 180x60 cm whitened Oak-effect slabs for the edging of 160 cm large square tiles which recall pearly alabaster. The light shades of the materials give the area its brightness.


Hotel dei fiori ligurian coast

hotel dei fiori living room

hotel dei fiori dining room



Stoneware is the perfect choice for Hotel Salo du Parc in Riva del Garda. Studio Simonetti designed the lobby of this hotel with Magnum slabs (120x240) from the Étoile de Rex marble effect series (colour étoile symphonie ).

Sinuous veins decorate the entire floor like precious stones, and blend perfectly with their surroundings. The marble-effect stoneware, with its matte finish, blends with the upholstery and furniture and gives life to a luminous and lush environment.


hotel salo du parc

hotel salo du parc living area



The "Gusto Premiere" restaurant, which overlooks the Duomo of Modena, is a mix of history and tradition and industrial/contemporary materials. The project is by architect Elena Silvestri, who chose a concrete texture for the flooring in large-format porcelain stoneware. This contrasts with the vaulted ceilings: the frescoed ceilings of the main room and the exposed brick ceiling.


Gusto premiere restaurant Modena Italy


A third element, which is part of this harmonic contrast, is metal. With stoneware, heavy, structural material can be used in interior furnishings. Here it was used as a covering for the main counter and other service areas, with large slabs cut to size. It is fascinating to see how, with alternative and innovative vision, raw, industrial materials can contribute to the creation of a refined space.


bar counter with porcelain tile in italian restaurant

store shelf with porcelain tile



In the heart of Levico Terme (TN) is the Hotel Ambassador, designed by Alberto Buffolino.

At the hotel we find brilliance and seduction thanks to the use of the large Matières de Rex slabs (colour Gris). However, there is also warmth and hospitality provided by the use of wood-effect stoneware (Planches de Rex collection, Noisette shade).

Porcelain stoneware is the material most used in the building. This is so much so that stoneware is not only seen in coverings and traditional or coffered floors but also in the creation of furnishing accessories like the reception desk, which fit perfectly into the visual harmony of the rooms.

hotel ambassador living room

hotel ambassador dining room

hotel ambassador restroom

We have seen many faces of stoneware: metal, marble, stone, wood, cement, fabric - and there many others (think, for example, of three-dimensional formats). Stoneware is a unique material that is always searching for a new and different identity. The search is ongoing and is as vast as the designer's imagination: there are yet many masks that stoneware can put on.

And just as Pirandello concludes his famous novel, we conclude this article: "... I am born again and without memories: alive and whole, no longer in me, but in everything outside of me."

(from "One, No One and a Hundred Thousand" by Luigi Pirandello)


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